What does digital marketing cost?
Starter scopes begin at $150-$300 depending on the service, with a free custom website on every Website Care plan. Prices below are real starting points - final scope is tailored after a short discovery call.
Every service, from its lowest scope.
All figures are in USD. They are honest entry points for a focused scope, not caps - the sections below show what is included and what is scoped separately.
Priced by scope, not by guesswork.
Social Media Marketing
Content strategy, creative direction, posting cadence, community management and reporting for the platforms that matter to your audience.
Included
- Platform and audience audit
- Monthly content calendar
- Creative direction for posts, reels and stories
- Captions, hooks and campaign copy
- Community management guidelines
Scope note: Starter management for one or two core platforms. Ad spend, shoot days and heavy production are scoped separately.
Influencer Marketing
Creator discovery, shortlisting, outreach, campaign briefs, approvals and performance reporting for collaborations that fit the brand.
Included
- Creator research and shortlist
- Audience and engagement quality checks
- Campaign brief and outreach scripts
- Content approval coordination
- Posting schedule and deliverable tracking
Scope note: Campaign management starts low and creator fees are kept separate so you can approve every payout before launch.
Local SEO
Google Business Profile optimisation, local keyword targeting, citations, review systems and reporting that help nearby buyers find you.
Included
- Google Business Profile audit
- Category, service and description optimisation
- Local keyword map for priority pages
- Citation cleanup and directory recommendations
- Review request and response guidance
Scope note: Starter local SEO covers one primary location. Multi-location SEO, heavy content and backlink campaigns are scoped separately.
AI Workflows & Chatbots
Practical AI chatbots, lead-qualification flows, support automations and CRM handoffs built around your existing business data.
Included
- Workflow and FAQ audit
- Conversation flow design
- Knowledge-base preparation from your existing content
- Website or messenger chatbot setup
- Lead capture and routing rules
Scope note: Starter setup uses existing platforms and your current content. Custom integrations, complex logic and ongoing tuning are scoped separately.
Branding & Design
Logo systems, visual identity, brand voice, guidelines and campaign-ready design assets that make every touchpoint feel connected.
Included
- Brand audit or launch brief
- Logo suite or logo refinement
- Colour and typography direction
- Voice and messaging notes
- Social and marketing template direction
Scope note: Starter branding covers a focused identity refresh. Full naming, strategy, packaging and large collateral systems are scoped separately.
Website Development
Fast, mobile-first websites with clear messaging, SEO foundations, analytics and conversion paths built around one business goal.
Included
- Custom website planning and structure
- Mobile-first design and build
- Conversion-focused page copy support
- Basic on-page SEO and sitemap setup
- Contact, WhatsApp and phone CTAs
Scope note: Website Care includes a free custom website build with a $100 activation fee and a fixed monthly retainer for ongoing care.
Email Marketing
Campaign planning, templates, automations, segmentation and reporting that turn an email list into a working retention channel.
Included
- Email platform and list audit
- Campaign calendar and subject-line direction
- Template design and copywriting
- Welcome or nurture automation setup
- Segmentation and list hygiene guidance
Scope note: Starter email management covers focused campaigns and simple automations. Platform fees, large migrations and advanced CRM work are separate.
The build is free. You pay for growth.
Every plan includes a free custom website and a one-time $100 activation fee. The monthly retainer covers ongoing edits, SEO, content and technical care.
| Plan | Starter Website Care | Growth Website System Most popular | Authority Growth System |
|---|---|---|---|
| One-time setup | $100 | $100 | $100 |
| Monthly retainer | $200/mo | $300/mo | $500/mo |
| Minimum term | 6 months | 12 months | 12 months |
| Pages included | Up to 5 | Up to 10 | Up to 15 |
| Edits / month | 2 | 4 | 8 |
| SEO content | Not included | 1 article / month | 2 articles / month |
| Early release fee | $600 | $900 | $1500 |
| Best for | Small consultants, local services, trades, personal brands | Clinics, coaches, B2B services, agencies, training businesses, accountants, real-estate consultants, schools | Clinics, legal firms, finance firms, consultants, schools, recruitment agencies, SaaS startups, B2B companies |
Full package details, inclusions and turnaround times live on the Website Care page ↗
Why your quote might differ.
How many channels
Starter scopes cover one or two core platforms or a single location. Every extra channel, market or location adds production and reporting time.
Content and production volume
More posts, reels, articles, shoot days or heavy design work all scale the scope beyond the starter anchor.
Media and creator spend
Ad spend is paid directly to the platform and influencer fees to the creator. Both sit outside our management fee and are approved before launch.
Technical depth
Custom AI integrations, complex automation logic, e-commerce, booking systems and large list migrations are scoped as separate projects.
Number of services
Running several disciplines as one connected system is more involved than a single starter scope — and usually where the compounding returns come from.
Speed and priority
Faster turnaround and priority support sit at the top of the Website Care tiers rather than the entry point.
Pricing questions
How much does a digital marketing agency cost?
At Digital Space Co, starting points are Social Media Marketing from $200/month, Influencer Marketing from $250 per campaign (creator fees separate), Local SEO from $200/month, AI Workflows & Chatbots from $300 setup, Branding & Design from $250 per project, Website Care from $200/month with a $100 setup fee, and Email Marketing from $150/month. Final pricing depends on scope and is confirmed after a short discovery call.
Why do you show starting prices instead of fixed packages?
Because scope varies. The starter anchors reflect a focused, single-channel scope; the right price for you depends on how many channels, locations, pages and content pieces are involved. We keep the entry point low and honest, then tailor the final scope on a call.
What's included in the starting price for social media management?
The $200/month starter covers management of one or two core platforms — a monthly content calendar, creative direction, captions, community-management guidance and a monthly performance report. Ad spend, shoot days and heavy production are scoped separately.
Are ad spend and creator fees included?
No. Media spend is paid directly to the ad platform and influencer payments go to the creator. Our visible starting point is the management fee; spend and creator fees are always approved by you before anything runs.
Is the website really free?
Yes. The custom website build is included with any Website Care retainer. You pay a one-time $100 activation fee to get started, then a fixed monthly retainer — $200 for Starter, $300 for Growth or $500 for Authority — for the ongoing care that keeps the site working.
Do I own the website?
Ownership transfers after the minimum retainer term — 6 months on Starter, 12 months on Growth and Authority. If you want full ownership sooner, a one-time release fee applies: $600 Starter, $900 Growth, $1,500 Authority.
Can I combine several services?
Yes. Most clients run two or more disciplines together so each channel compounds the last. We scope the combined engagement after a discovery call rather than stacking list prices.
How do you decide the final price?
On a short discovery call we map the channels, goals and volume of work involved, then quote a scope you sign off on before we begin. There are no hidden retainers — extras like ad spend, creator fees and separate projects are named up front.