Case study — Branding · Email
Smiling Socks
A playful e-commerce brand with lifecycle email campaigns and nurturing flows. We created custom email templates and automations that turned first-time buyers into loyal repeat customers.
The challenge
The playful e-commerce brand had traffic but low repeat purchase rates and underutilised email lists.
What we did
We designed lifecycle email templates and automation flows triggered by purchase behaviour and engagement signals.
Results
- Increased repeat purchase rate through post-purchase nurture flows
- Recovered abandoned carts with segmented email sequences
- Improved customer lifetime value with personalised upsell campaigns
“Email became our most reliable revenue channel after the new flows went live.”